Essential ethics for Business Success: How to stand out from your competitors

Friday, May 1, 2009
By 1stAngel

In the current climate both consumers and investors are demanding greater integrity from the business community.  Across the business landscape, ethically driven entrepreneurs have an opportunity to become the heroes and heroines of the economic downturn, generating jobs and championing a more sustainable future.

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In support of the ethical revolution, from 5 – 15 May the British Library Business & IP Centre will host a Green and Ethical Fortnight packed with inspirational and practical workshops for entrepreneurs looking to make a difference.

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HEADLINE EVENT

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Kick-starting the Sustainable Economy: The Entrepreneur in a Changing Market
Wednesday 6 May 2009 18.15 – 21.00, British Library Conference Centre
Tickets £10 (concessions £7.50)

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In partnership with HSBC Start –Up Stars, the latest event in the Business & IP Centre’s Inspiring Entrepreneurs series brings together a group of high profile ethical and social entrepreneurs to discuss how the adoption of ethical principles at the core of their business, such as fair trade and the green agenda, is helping them find success and give birth to more sustainable economic development.

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Speakers are:

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Tim Smit, founder of the Eden Project
Paul Myers, President of the World Fair Trade Organization
Safia Minney, founder and director of Fair Trade fashion brand People Tree
Anne MacCaig,CEO of leading Fair Trade brand Cafédirect
Albert Tucker, Independent Consultant, formerly of TWIN TRADING, and a founding partner in Cafédirect and Divine Chocolate
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Audience members will have the opportunity to put their questions to our panel of leading ethical experts, followed by a chance to network with the speakers and other like minded entrepreneurs.  Those people unable to make the event in person can join the discussion online via our live webcast.

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For further information or to book tickets please visit www.bl.uk/bipc/inspiring.html

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Isabel Oswell, Head of Business Marketing at the British Library, said:

“In the midst of a recession and with the rapid rise of environmental issues the adoption of ethical business principles can help entrepreneurs strengthen their brand, increase customer loyalty, and enable them to stand out from the competition.  The Green and Ethical events taking place at the Library are a brilliant opportunity to be inspired and learn how your business can be successful and make a difference.”

‘Green and Ethical Fortnight coincides with BIG BANG!! World Fair Trade Day on 9 May. The full list of British Library events are:

Green and Ethical Fortnight coincides with BIG BANG!! World Fair Trade Day on 9 May. For a full list of events taking place throughout the world for World Fair Trade Day please see www.worldfairtradeday09.org.

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British Library events include:

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Tuesday 5 May 10.00 – 18.00 Starting a social enterprise
Wednesday 6 May 18.15 – 21.00 Kick-starting the Sustainable Economy
Thursday 7 May 18.00 – 21.00 In2Fashion
Tuesday 12 May 18.00 – 20.00 Ethical Networking Evening
Wednesday 13 May 10.00 – 13.00 Women in Social Enterprise
Thursday 14 May 10.00 – 12.00 Making it as an Entrepreneur
Friday 15 May 10.00 – 16.00 Essential Market Research

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For more information about the Green and Ethical Fortnight, or the rest of the Business & IP Centre’s full programme of advice sessions, workshops and events, please visit www.bl.uk/bipc

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ABOUT THIS COLUMNIST
I live in Manchester, UK and spend my time working for the arts. My actual profession is Artist, but I spend more time now reporting and promoting artists. I also write for Our Gym (co.uk) and Galileo Was Right (com)

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