Imagined Lives: Mystery Portraits 1520-1640
Monthly Photo Tip – March 2010
At Home
Pick of the Day – Edward Sobuta
Tribute to Gareth Carrivick
Trillum by David Lane
Pick of the Day – Alfred Ng
Production begins on Jane Eyre
Its Spring 2010a by David Lane
It’s Spring 2010 by David Lane
Opera’s push into the mainstream
“You don’t sell opera like a pair of jeans,” opera director Denis Krief was quoted as saying last week as he reacted to the latest advertising campaign from Italy’s La Scala.
The posters plastered across Milan use a mixture of blood and gore to attract a younger audience.
La Scala spokesman Carlo Maria Cella says it is a plan which is working: “Every theatre has to cultivate a renewal of its audience. As someone wrote: new blood for the old ceremony.”
Attracting new audiences is the perpetual problem for an art form which is often accused of being elitist, and it is one opera companies in the UK have been trying to solve.
It is nearly 10 years since the Royal Opera House (ROH) re-opened its doors after its refurbishment. On average it is 5% short of a full house every night – with demand for a recent run of Carmen leading to a returns queue stretching around Covent Garden’s block.
Below Bizet CARMEN Final scene Migenes Domingo (Rosi Film)
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