Monthly Photo Tip – March 2010
Afghan Treasures – Podcasts
BBC Partnership hosts industry innovation and technology workshops
The Green Mister
Free Tickets
Pick of the Day – Sue Ervin
Steve Lamacq and Jo Whiley bring legendary Evening Session to 6 Music
Rufus Hound is Let’s Dance For Sport Relief Champion 2010
Your Country Needs You! – Josh is the winner
Opera’s push into the mainstream
“You don’t sell opera like a pair of jeans,” opera director Denis Krief was quoted as saying last week as he reacted to the latest advertising campaign from Italy’s La Scala.
The posters plastered across Milan use a mixture of blood and gore to attract a younger audience.
La Scala spokesman Carlo Maria Cella says it is a plan which is working: “Every theatre has to cultivate a renewal of its audience. As someone wrote: new blood for the old ceremony.”
Attracting new audiences is the perpetual problem for an art form which is often accused of being elitist, and it is one opera companies in the UK have been trying to solve.
It is nearly 10 years since the Royal Opera House (ROH) re-opened its doors after its refurbishment. On average it is 5% short of a full house every night – with demand for a recent run of Carmen leading to a returns queue stretching around Covent Garden’s block.
Below Bizet CARMEN Final scene Migenes Domingo (Rosi Film)
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