Falcon, Senior Partner and Founder of NyghtFalcon and Peter Atherton jointly announced today that Atherton Photographic and NyghtFalcon will form a strategic partnership that is designed to leverage the strengths of the two firms in the wedding market.

In its most basic terms, the agreement calls for NyghtFalcon and Atherton Photographic to jointly market certain wedding offerings together. The design work and sales for these wedding offerings will be part of NyghtFalcon’s responsibility. Atherton Photographic will provide photographs for marketing materials and for the soon to be redesigned NyghtFalcon web site. Mr. Atherton will work directly with NyghtFalcon Senior Photographers on jointly booked weddings and though the two firms will maintain their separate identities, Mr. Atherton will be given the rank of honorary Senior Photographer with NyghtFalcon.

Rate this:
3.2