Award winning design expert joins Cranfield
Simon Bolton, internationally acclaimed designer and innovation consultant, has joined Cranfield University as Chair Professor of Creative Design and Director of the Centre for Competitive Creative Design.Simon graduated from the Royal College of Art. His work has been exhibited in the Design Museum in London, the Axis Gallery in Tokyo and the Pompidou Centre in Paris among others. One of Simon’s co-products - the Pinch Pull bag dispensing unit - is used in Tesco and Sainsburys by over 10 million people a week.
Simon specialises in helping companies improve and develop their design capabilities and has extensive experience of working in Europe, North America and Asia for local and global brands. He is also co-founder of the London-based design consulting group Creative Resource Lab.
Of his new role at Cranfield, Simon said: “It is an exciting opportunity to add value to Cranfield by embedding creative design thinking within University activities and the prospect of connecting the Centre for Competitive Creative Design (C4D) to local and global partners will lead to new and stimulating opportunities.”
Cranfield’s Centre for Competitive Creative Design (C4D) aims to encourage students, lecturers, researchers and industry partners to explore creativity and use design as a core driver to improve innovation and competitive practice in UK and global industries. The £5.5m initiative is a partnership between Cranfield University and Europe’s largest specialist design, art and communication university - University of the Arts London.
