An award winning growing mural created by two students from the University of the West of England is in full bloom and bringing a summery blast of colour to a wall at Bristol Temple Meads Station this month.

The mural has been growing each week during July as part of an innovative advertising campaign for Natrel Plus deodorant. Natrel’s brand company, Lee and Dan, set up a competition in five cities inviting art students to enter ideas for a four stage advert.

Hazel Cottey from Lee and Dan said, “We set a brief for a mural design to cover the area roughly the size of a 48 sheet poster billboard area. We wanted four floral inspired designs depicting the four stages of growth from bud to full bloom. The images needed to include a brand logo, our product and the words ‘capturing the freshest memories of summer’;.

“The winning designs have all been transferred to walls with the ideas that we are bringing freshness to unexpected environments. The images have been updated each week for the past four weeks starting with the budding murals and finally showing the final designs in full bloom.”;

The winning team from UWE, Dave Gilbert and Maxim Lucas, won £1,000 shared between them and the chance to see their design blown up to mural size in a very prominent public location at Temple Meads.

Dave Gilbert has just graduated in Animation, he said, ‘Our design is inspired by the memories of summer from our childhoods. We thought about what we liked doing as children and related this to Bristol so we’ve included the Suspension Bridge, the Zoo and colourful houses. It’s the first time I’ve entered a competition of this kind and it’s great to win and see our design grow on such a large scale.’;

Maxim Lucas has graduated in Graphic Design, he said, ‘There were a number of elements that we had to capture and the resulting image is a big friendly multicoloured explosion of flowers and summer. It’s amazing to win the competition and to get this kind of exposure early on in our careers.’;

Gill Sandford, Dean of Enterprise at UWE’s Faculty of Creative Arts said, ‘The Natrel competition has given the students a fantastic opportunity to work to brief and to compete in a real life client centred project. Dave and Maxim’s winning design looks fantastic. All of the students who took part gained useful experience that will prove invaluable as they start to pitch for work in the real world.’

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