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Art Marketing Plan part 2: Making a poster for an artist demonstration

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Making a poster to advertise an art exhibition is normal practice and doing the same for an artist demonstration is also worthwhile as it will both advertise and bring focus to your efforts.

I previously wrote about some of the benefits of giving an artist demonstration as a means to market your work. In the next few articles I’m going to talk about some of the things I do to prepare for a demo that I’ve found to be really useful as part of my art marketing plan. First of all, let’s take a look at posters.

I think it’s well worth making a poster to advertise your talk. One of the obvious benefits of this is that you can spread the word about your talk by posting details in local art shops (who in my experience are usually more than happy to help) and this may bring a few extra audience members in on demo night. Here’s an example of a poster I made for a recent artist demonstration.

cow painting
Poster designed to promote an artist painting demonstration at Exeter Art Society

In addition, I always send a pdf of the poster via email to the Art Society programme secretary, President, Social Media manager etc and this will normally be circulated to members acting as an extra reminder to come along. It’s also a visual way to say “I’m intending to do a professional job and this is what I’m offering”.

Exeter Art Society
Sending your poster to Art Society committee members will normally lead to being featured on social media.

When designing the poster, I always include a photo of some of the paints that I’ll be using along with an example of the type of image I’ll be creating. This helps to instantly distinguish the poster and event from a normal exhibition.

cow painting
Image used on poster for art demonstration. Notice that a brush and paint tubes have been included with the painting.

As well as the main headline, it’s worth including some short statements describing some of the techniques you’ll be demonstrating. This informs your audience and is also a great way to really focus on what you are planning on delivering during the demo. If you find that you’re unable to sum things up in a few short phrases then it’s probably best to have a think and revise your strategy and / or check that you’re not trying to do too much. I try to make these statements about the unique or characteristic aspects of my technique i.e. the things that distinguish my way of working from others. Here are some examples of statements I’ve used in the past:

“Using interactive and conventional acrylics together”

 “Blending techniques with interactive acrylic paint”

“Expressive mark-making with a dry brush”

“Gestural drawing with a brush”

The main thing is to make the statements something that you feel will be of interest to your audience, either because it’s a really useful technique and /or because it’s something they may not have seen before.

Hope you found this article useful, if you have any questions then please feel free to ask me in the comments below.

mikej
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mikej

Mike lives and works in Devon, UK and is constantly inspired by the incredibly beautiful landscapes there along with the animals that occupy the fields and hedgerows.
mikej
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2 thoughts on “Art Marketing Plan part 2: Making a poster for an artist demonstration

  1. This is a fabulous post!!! I will be re-reading this soon!!

    1. Thanks Abbie, glad you enjoyed it 🙂

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